The objective of the Free State Tourism Authority is to ensure:

The efficient and effective marketing of tourism within the Free State Province

• The promotion of tourism within the Free State Province
• The development and management of sustainable tourism within the Province
• To promote participation of Small to Medium Size Enterprises (SMME’s) in the tourism industry in the Free State Province
• For the registration of hotels, restaurants, other accommodation establishments, conference centres and tourist amenities
• For the Licensing and registration of hotels and other accommodation establishments, restaurants, tour operators, tour guides and designated tourist amenities